
How much does an app cost? The honest breakdown
The only honest answer is a range — but the range is narrower than most founders expect once you know what is inside it. Here is how a typical build breaks down.
Discovery: one week, and it pays for itself
Scoping, user flows and a fixed first-sprint plan. It is the cheapest week of the project and the one that stops the expensive surprises later. We do not start design without it.
Design: two to three weeks for a first version
Wireframes, a clickable prototype and production screens built as a system. The prototype is tested with real users before development starts, so what gets built is what people understood.
Development: two-week sprints with builds every Friday
A native MVP is usually four to six sprints; Flutter can shave a sprint on a two-platform product. Backend, payments, push and analytics are line items, not afterthoughts.
What moves the number
Two platforms natively, hardware features, real-time sync, custom AI work and integrations with legacy systems — each is a predictable addition, not a mystery. So is a second language or an admin panel.
What a quote should contain
A fixed first-sprint scope and price, a roadmap for the rest with ranges, and a named person who owns the timeline. If a quote is one number with no scope attached, it is not a quote.
Budget for a discovery week and a fixed first sprint; every number after that should come with a scope you can read.
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