Onboarding that keeps day-seven users

Let people do the thing before they sign up: scan the label, plan the workout, log the first nap. The account request lands after the app has earned it, and conversion goes up, not down.

A programme, a plan or a profile needs a handful of answers. Every extra question costs users; every skipped one costs relevance. We keep the questions that change the first screen and cut the rest.

Notifications after the first reminder is set, camera when the scanner opens, location when the map appears. Contextual prompts get accepted two to three times more often than a wall of dialogs on launch.

A streak, a first result, a completed setup — something visible within the first minute. Empty states should show what the screen will look like once it is used, not a sad icon.

Time to first value is the number we watch in the first weeks after launch. When it drops, day-seven retention follows; when it does not, no amount of push notifications will fix it.